Fast Mold Testing Data Alignment

May 2026 · Prepared June 12, 2026

Overview: May 1 – May 31

?Total combined spend across Meta Ads and Google Ads for May. Pulled directly from each platform's reporting API.total_spend = meta_spend + google_spend
Ad Spend
$654
-13% vs April ($750)
?Total sessions from GA4. Includes all traffic sources: organic, paid, direct, referral, social. A session starts when a user engages the site and expires after 30 minutes of inactivity.sessions = count(ga4_sessions)
Sessions (GA4)
3,869
-16% vs April (4,604)
?GA4 key events (formerly "conversions"). Counts organic conversion actions including form submissions and phone calls. Tracks user intent signals, not confirmed bookings.key_events = count(ga4_key_events) where source = organic
Key Events
797
GA4 organic conversions
?Google Search Console clicks. The number of times a user clicked through to your site from Google organic search results. Impressions = how many times your pages appeared in search.ctr = clicks / impressions
GSC Clicks
215
75,140 imp · 0.29% CTR
?Google Ads spend for May. Includes Search campaigns only.google_spend = $327
Google Spend
$327
50% of total spend
?Meta Ads spend for May. Includes all active campaigns.meta_spend = $327
Meta Spend
$327
50% of total spend
?Paid search sessions from GA4. Traffic attributed to paid Google campaigns via gclid auto-tagging. Massive increase from 37 in April — confirms ads began driving meaningful traffic.paid_sessions = ga4_sessions where medium = cpc
Paid Search Sessions
385
+941% vs April (37)
?Organic search sessions from GA4. Users who arrived via unpaid Google/Bing results. Growing steadily month-over-month.organic_sessions = ga4_sessions where medium = organic
Organic Sessions
1,353
+15% vs April (1,173)
Conversion tracking appears broken. Both Meta and Google reported 0 conversions in May despite active spend. This means either the conversion pixel/tag is misconfigured or the events are not firing on the thank-you/confirmation page. Until this is resolved, we cannot calculate ROAS or CPA for paid channels.

Meta Ads

Platform-reported
Metric Value
Spend$327
Impressions47,000
Clicks902
CTR1.92%
CPC$0.36
Conversions (Meta-reported)0
Platform Revenue$0
Zero conversions despite 902 clicks. Meta is delivering impressions and clicks at a low CPC ($0.36), but the pixel is not recording any conversion events. The Meta Conversions API or pixel likely needs reconfiguration. Check that the lead/form-submit event fires on the confirmation page.
Meta Ads — Daily Spend & Clicks (May 2026)
What we're filtering by.
  • Attribution window: 7-day click / 1-day view (Meta default)
  • Campaigns: All active
  • Conversion event: Lead (form submissions)
  • Spend: $327 total — very low budget (~$10.50/day)
  • Conversion tracking: Broken — 0 conversions recorded

Google Ads

Platform-reported
Metric Value
Spend$327
Impressions15,000
Clicks348
CTR2.32%
CPC$0.94
Conversions (Google-reported)0
Platform Revenue$0
Zero conversions despite 348 clicks. Google Ads tag is not recording conversion events. The Google Ads conversion action or Google Tag Manager setup needs to be audited. Paid search sessions jumped from 37 to 385 — so clicks are landing, but the conversion tag isn't firing.
Google Ads — Daily Spend & Clicks (May 2026)
What we're filtering by.
  • Attribution window: 30-day click (Google default)
  • Campaigns: All active — Search only
  • Conversion action: Lead form submission
  • Spend: $327 total — very low budget (~$10.50/day)
  • Auto-tagging (gclid): On — GA4 can link clicks to sessions
  • Conversion tracking: Broken — 0 conversions recorded

Email (Klaviyo)

Just launched May 2026
Metric Value
Recipients1,525
Opens883
Open Rate57.9%
Clicks57
Click Rate3.7%
Conversions0
Revenue$0
First month baseline. Klaviyo was launched in May — this is the initial month of email operations. Open rate of 57.9% is strong (likely inflated by Apple MPP on a fresh list). Click rate of 3.7% is healthy. Zero conversions is expected for a lead-gen service business — the conversion event (booking a mold test) likely happens offline or through a separate form.
Klaviyo — Opens vs Clicks (May 2026)
What we're filtering by.
  • Attribution window: 5-day click / 5-day open (Klaviyo default)
  • Revenue source: Klaviyo-attributed
  • Status: Just launched — first sends in May
  • Flows: Not yet configured — campaign sends only
  • Conversion tracking: $0 — expected for lead-gen (offline conversions)

Google Search Console (Organic)

Organic only
Metric Value
Clicks215
Impressions75,140
CTR0.29%
Avg Position—
CTR declining despite impression growth. GSC impressions are growing (pages ranking for more queries), but CTR at 0.29% is well below the 1-3% typical range. This suggests pages are appearing in positions 6+ or for queries where the title/description doesn't compel a click. Title tag and meta description optimization could significantly improve click-through.
GSC — Impressions vs Clicks (May 2026)
What we're tracking.
  • Data source: Google Search Console
  • Scope: Organic search only — excludes paid
  • Impressions growing: Pages are ranking for more queries
  • CTR gap: 0.29% is far below 1-3% benchmark — title/meta optimization needed
  • Opportunity: High impressions + low CTR = quick-win SEO territory

Combined

Channel Spend Clicks Conversions % of Spend
Meta Ads $327 902 0 50% Tracking broken
Google Ads $327 348 0 50% Tracking broken
Email (Klaviyo) — 57 0 — Just launched
Total Paid Spend $654 1,307 0 100%
Paid conversion tracking is broken across both ad platforms — 0 reported conversions despite $654 in spend and 1,250 paid clicks. Meanwhile, GA4 recorded 797 organic key events (form submissions + calls), confirming the site does generate leads. The disconnect means we cannot calculate ROAS or CPA until conversion tags are fixed on both Meta and Google. Organic search is the growth engine right now: sessions up 15%, GSC impressions at 75K — but CTR at 0.29% signals major optimization opportunity.